About
Pretty Boss Brand
Who are we ?
PRETTY BOSS is a brand dedicated to incredible women who embrace beauty in every aspect, whether inside or out. For us, it's more than just clothes, it's a whole mentality.
We are a celebration of femininity, intelligence, independence and power. Our goal is to inspire confidence and comfort in every woman who wears our creations, accentuating their innate character of beauty, elegance and knowledge.
Our Mission
Pretty Boss' mission is to highlight the inner power of every woman through creations that go beyond the simple realm of fashion. With a focus on inner and outer beauty, we seek to inspire confidence in women, encouraging them to express their individuality and strength through our clothing.
Our Vision
Pretty Boss' vision is to become the ultimate symbol of elegance, confidence and empowerment for women. We aim to create a world where every woman feels not only beautiful, but also intelligent, elevating fashion to an authentic expression of feminine power. We aspire to a future where Pretty Boss is recognized globally as an inspiration, celebrating femininity and encouraging women to fully embrace their essence.
Our Slogan
Be pretty and think like a boss.
Brand
Persona
• Confident
• Inspiring
• Visionary
• Intelligent
• Responsible
• Independent
• Higher Class
Brand Archetypes
Hero
This archetype represents a brand that aspires to overcome challenges, inspire change and embody values ​​of determination, courage and confidence.
For Pretty Boss, this is reflected in the idea of ​​celebrating the femininity, intelligence and independence of women through fashion. The brand wants to be seen as a guide for women who want to assert their individuality with confidence, thus taking up the challenge of redefining the standards of feminine beauty and power.